Our Approach

Unlike other funds, after we invest, we focus heavily on the individuals behind the ideas, walking them through an incredibly challenging and deeply personal process. That’s what it takes to create real change.

We put every founder through a rigorous, four-step process with each step led by a different member of our team. Until you’re ready, the process is a continuous loop, with founders going through up to twenty iterations in 18-months to get their business right.

Step 1: Mindset Development

Unlike other funds, after we invest, we focus heavily on the individuals behind the ideas, walking them through an incredibly challenging and deeply personal process. Because that’s what it takes to create real change.

We put every founder through a rigorous, four-step process with each step led by a different member of our team. Until you’re ready, the process is a continuous loop, with founders going through up to twenty iterations in 18-months to get their business right.

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Step 2: Creation Of Strategy

We’ve seen far too many incredible ideas fail because of the wrong implementation and strategy. Many founders are great at coming up with innovative solutions to the world’s problems but lack the know-how to make it a reality.

By working closely with innovation maven Andrew Cuthbert, companies at this stage will develop a step-by-step strategy to make sure the trajectory of their success is aimed towards creating billions of pounds of value rather than merely getting to the next round of investment.

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Step 3: Deconstruction

Just when you think you’re onto something and you’ve finally got it all figured out, venture capital insider Laura Bond steps in to challenge everything you’ve created so far. It will seem harsh, it will feel cruel, but we believe starting with the end in mind is essential for massive success.

With her behind-the-scenes knowledge of how the VC industry works, Laura will teach you how to look, act and prepare for the dragons you’re guaranteed to face on the journey from our investment to Series-F funding.

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Step 4: Selecting A Blueprint

Steve Jobs often quoted Picasso’s statement “good artists copy, great artists steal.” Just because you’ve come up with an innovative idea doesn’t mean you need to reinvent the model. Those who’ve walked the road before you often leave breadcrumbs behind.

By gleaning from his hands-on experience working with billion-pound business models, companies at this final stage will work with finance expert Colin Hutchinson to choose the right monetisation model that will help your idea reach its full market potential.

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Through this rigorous process, you’ll take a few punches There will be setbacks. There will be fallouts - and most likely, even tears.

But this transformational process is essential preparation every founder must go through and will become the building blocks of your billion- pound, world-changing company.