Venture Funding

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Your Pitch Document

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Venture Questions

How competitive/crowded is your market?

How ready is the market for your product?

If successful, what is the likelihood your company will produce ‘venture-scale’ returns (i.e. >= £1000M in company value at exit/liquidity event)?

How proven is your business model? E.g. it’s dependent on advertising but the company does not yet have users that are valuable to an advertiser.

How proven is your traction? E.g. you don't have product-market fit and are guessing, or you have major competitors.

How technically defensible - based on difficulty to build, not IP - is your product?

How equipped is your current team to build everything you need to build?

How would you rate the technological risk in your plan? I.e. has the team already built the solution or is it still theoretical and needs to be tested?

How confident are you that your cap table has room to accommodate the future fundraising necessary to be successful, whilst maintaining team incentivisation? Investors need to be comfortable that companies can raise later rounds without founders losing their appetite for the company’s continued growth due to dilution.

How dependent is your business on external platforms or partners? i.e. you are dependent on Facebook, Twitter or some other platform.

How interested are you in the problem that this business is trying to solve?

What is the risk your company will need more capital in future than could reasonably be raised?

Do you know of any legal risk of being sued and are there outstanding legal issues? i.e. patent or copyright infringement.

What is the risk the company has major material security issues?

What is/are the most significant factor(s) holding your business back?

Well done! now for the transformation questions!

Transformation Services

The Change is as much a Catalyst as a Venture firm and hence we will intend to work tightly with early stage teams improving core issues within the firm from lack of governance, to lack of wider aspiration. Sometimes it takes thinking small to think big. Waiting for that key hire and expecting them to join just because you “got funded,” is a non starter for us. Business is a holistic process and you cant run fast with no arms or no legs. We aim to plug your early stage gaps so you can fill them more permanently later.

Answer the questions below to highlight what you see as the current gaps between you and your own $Billion business.

What is your teams core strength as a group (If you are a group)? What are your weaknesses?

What is each member of your teams core strength as a set of individuals? What are your individual weaknesses?

What are the key gaps in your team? What do you know that you do not know?

If you had to select one element / sub element of your businesses targets that you could delegate to a third party eg The Change what might it be?

How receptive are you to coaching and feedback? Have you ignored advice in the past and wish you hadn’t?

If you could have anyone allocated as an Agent of Change to support you in the governance of your business who would that Agent of Change be? What would their role be in your organisation? Are there specific tasks you would like them to carry out?

If you had to identify an advisory board who would that include, and what skills and input would this board have amongst it?

If you had to define key gaps in your team compared to the team that will achieve the stage 4 outcomes you are aiming for. What might those be?

What do you feel you lack most knowledge of? Where would you benefit most from coaching, mentorship and training? What might you not know that you do not know? Based on your teams current skills and attitudes?

Is there any Intellectual property you have in mind that you feel could add value to your company? Would a patent or company secret be most appropriate in this regard?

What do you think is the most important thing to the early stages of your business? Are there gaps in your delivery of the same?

As your business grows what do you think will be the most important factor in the late stage of your business? What resources could help you get there?

What are your USPs in contested market space “Red Ocean?”

What would you like your USPs to be in a “blue Ocean,” uncontested market space?

If you had an additional £120,000 of budget what might you first spend it on?

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